The IBM Executive Briefing Center, located in Rome created by Iosa Ghini Associati and completed in 2010, was inspired on the “strips” of the IBM logo.

Via Design Milk: The IBM briefing program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. Any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. Listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora. Using technology, Iosa Ghini is able to communicate that this is a place in which ideas for the future of technology and business are being discussed and presented.


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