Stockholm Design Week and Furniture Fair is organized in partnership with Möbelimportörernas Branschorganisation (the trade association for furniture importers), Sveriges Möbelhandlare (Swedish Federation of Furniture Retailers) and Trä- och Möbelindustriförbundet (Swedish Federation of Wood and Furniture Industry). Northern Light Fair takes place alongside the Furniture Fair. The event took place from February 9th to the 13th, 2010.
During the week, approximately 650 exhibitors (750 in total together with Northern Light Fair) display their products and get the chance to meet roughly 40,000 visitors, just over 1,050 of whom are journalists or photographers (about 25% come from countries outside Sweden). The international visitors represent about 50 different countries.
The seminars and talks include highlights such as Henrietta Thompson, Design & Arts Editor at Wall- paper* magazine, speaking on the subject of “A New Design Nation: building a country of national treasu- res without falling back on cultural stereotypes”, and Paul Smith talking about where he finds inspiration for in-store décor. Torbjørn Anderssen, one of the founders of Norway Says, will be sharing his views on whether there is such a thing as typical Norwegian design, while Global Color ResearchTM Mix Publica- tions will be holding a seminar entitled “The How and Why of Colour Trend”.