Designed by Herzog & Meuron, Prada’s Tokyo “epicenterâ€, in the fashionable Aoyama district, is the company’s second radical approach to fashion-store architecture, following Rem Koolhaas’ flagship store in New York. The intent is “to reshape both the concept and function of shopping, pleasure and communication, to encourage the meshing of consumption and culture.”
The Tokyo store is a strikingly unconventional 6-story glass crystal that is soft despite its sharp angles – as a result of its five-sided shape, the smooth curves throughout its interior, and its signature diamond-shaped glass panes, which vary between flat, concave and convex “bubblesâ€.
Prada: Aoyama Omotesando, Tokyo, Japón.
