Australian architect Matt Gibson has designed a shop interior for the fashion retailer Fame Agenda, located in the Docklands of Melbourne, Australia.

Involving concepts of ‘transparency and illusion’ and bringing customers minds in-between interior and exterior this store plays on the perspective of the ‘arcade’. A random and organic set of arches inspired by Thomas Heatherwick’s sculptural works merge to form a cave like enclosure from within the confines of the rectilinear shell. Providing intimacy and protection from the elevated & wind blown Docklands promenade the organic arches intend to shift the visitor inwards toward the end of the awkward ‘L ‘shaped plan & at the same time provide merchandising benches, walls and ceiling. The arches partially cover existing structural piers & terminate with mirrored cladding behind the sales counter seemingly extending the space and encouraging a play on perspective.