DesignMarch is an event organized by the Iceland Design Center from the 18 to the 21 of March. Whether it is Icelandic designers exhibiting interesting new designs, work in progress or old favorites, the aim of DesignMarch is to create a refreshing town fair, where Icelandic design meets the media, the public and tourists. All over the city – in abandoned warehouses, shops, galleries, restaurants and even in the streets – Icelandic design is bursting forth.
DesignMarch aims to imbue the city with life, with design at every step. In 2010, vacant shop premises were filled with Icelandic design; cafés served their refreshments in Icelandic crockery; exhibitions and installations were seen all over town. Not to mention shops outside the city center, exhibitions and open studios.
DesignMarch also included a series of lectures, seminars, film screenings, and a new approach to city sightseeing, guided by architects.